Copenhagen Press Trip
2010.11.19
Neil Byrne Board Director Camron
Last month we brought 8 design and lifestyle journalists, representing publications in China, France, Italy, Russia and the UK to Copenhagen, to be the first to see Yves’ incredible phone and hear about the genesis of Æsir.
Over a few days the journalists sampled the best that Copenhagen has to offer - Tom, Suki and Thomas have posted on some of the highlights. But there was some work too, with an intensive round table that took the journalists through the entire Æsir journey followed by a Q&A with Yves Béhar.
A special mention must go to the fantastic bar Ruby and the creation of the Æsir cocktail!